Eco Tan Serum of Plenty

Description:

Serum of Plenty is an organic and natural active serum built around a potent 15% natural vitamin C (ascorbic acid). It supports collagen, visibly smooths fine lines and evens skin tone, and the brand positions it as its brightening and firming hero - targeting dullness, wrinkles, dark spots, redness and pigmentation.

What makes it distinctive is that it arrives unmixed. Serum of Plenty is activated by you before first use, which maximises the potency of its delicate but powerful ingredients and keeps the formula fresh - vitamin C degrades quickly once in solution. Squeeze the entire contents of the Activator into the Serum of Plenty glass bottle, secure the dropper tightly, and shake for at least 30 seconds to dissolve the powder. It is then ready to use and yields 30mL.

Apply to clean, dry skin every morning and/or night, to face, neck and decolletage. It layers under Serum of Clear and moisturiser, and sunscreen should be the final step of any routine using active vitamin C. Alongside the ascorbic acid the formula carries organic Kakadu plum, vegan hyaluronic acid, organic daisy flower extract, organic vitamin E, chamomile, calendula and apricot kernel oil.

Vegan and cruelty free, with every ingredient either certified organic or natural.

Key Benefits:

• Potent 15% natural vitamin C brightens the complexion - 99% agreed their skin looked brighter
• Boosts collagen for firmer skin - 94% agreed their skin looks and feels firmer
• Evens skin tone - 89% said their skin was more even toned
• Visibly smooths the appearance of fine lines and wrinkles
• Helps reduce the appearance of redness, pigmentation and dark spots

Ingredients:

Aloe Barbadensis (Organic Aloe Vera) Leaf Juice*, Ascorbic Acid (Natural Vitamin C 15%)**, Glycerin (Plant Derived)**, Bellis Perennis (Organic Daisy) Flower Extract*, Heptyl Glucoside (Vegetable Derived)**, Gluconolactone (Vegetable Derived)**, Prunus Armeniaca (Apricot) Kernel Oil**, Sodium Hyaluronate (Natural Vegan Hyaluronic Acid)**, Terminalia Ferdinandiana (Organic Kakadu Plum) Fruit Extract*, Tocopherol (Organic Vitamin E)*, Anthemis Nobilis (Chamomile) Oil**, Simmondsia Chinensis (Jojoba) Seed Oil**, Hibiscus Sabdariffa Fruit Extract**, Calendula Officinalis Flower Oil**, Olea Europaea (Olive) Fruit Oil**, Glycine Soja (Soybean) Oil**, Xanthan Gum (Plant Derived)**, Erythritol (Vegetable Ferment)**, Sodium Phytate (Rice Bran Derived)**, Sodium Benzoate (Preservative)**. *Organic or **Natural.